The idea likely developed in the late 20th century as sushi gained global popularity, especially in Western countries. Sushi wraps appeal to health-conscious consumers looking for a convenient way to enjoy sushi flavors in a more familiar format. They are often served in trendy restaurants and cafes, offering a variety of fillings and styles, from traditional sashimi and cucumber to more inventive combinations like avocado, chicken, or spicy sauces.
Today, sushi wraps exemplify the adaptability of a sushi roll to global culinary trends.